Yes. You can use login alternatives to email OTP such as email-password login, Single Sign-On (SSO), and social login for Shopify B2B. By default, Shopify's customer accounts only support email OTP login. Customers sign in using their email address and verify a one-time code. While this may work for basic use cases, it may not be ideal for B2B businesses.
B2B buyers often need more flexible login options. For example, organizations may require SSO with their centralized identity provider (IdP) for secure access, while other users may prefer email-password login or social login for a faster and more convenient sign-in experience.
Different customer types have different needs:
- Retail/B2C buyers – Would prefer OTP or social login
- B2B buyers – Often expect corporate credentials (Okta, Entra ID, Auth0 etc.) or shared password when multiple employees access the same company account
If everyone has to wait for an email code, that can slow down operations and create friction.
How miniOrange helps:
The miniOrange Shopify B2B Customer Login solution lets you replace email OTP with multiple login methods. It supports:
- Email & password – Familiar login experience for B2B users, those with shared accounts or prior experience with legacy accounts.
- Email or phone OTP – Passwordless login for customers who prefer faster checkout
- Corporate SSO – Entra ID, Okta, Salesforce, and similar IdPs for enterprise buyers
- Social login – Convenient sign-in with popular providers like Google, Facebook, and Apple etc.
With miniOrange, you can:
- Enable one or combination of login methods and use different login flows for B2B vs B2C
- Offer a password reset flow for users who choose email-password login
- Customize login pages to match your store branding
For setup assistance, please feel free to contact our team.
