Yes, you can offer email and password login on Shopify’s new Customer Accounts. Add a customer authentication app that supports traditional sign-in and “forgot password” flows alongside Shopify’s new account system. The miniOrange Shopify B2B Customer Login solution is one option that lets you:
- Enable username/email and password login along with OTP authentication.
- Provide a secure password reset or “forgot password” option.
- Offer multiple authentication methods (email-password, OTP, SSO, social login).
- Maintain a custom login page with your store’s branding.
That way, shoppers keep the familiar password-based login and recovery experience while you stay on Shopify’s new customer accounts.
What does Shopify include by default?
Out of the box, Shopify’s new Customer Accounts use a passwordless flow: customers sign in with a one-time verification code (OTP) sent to their email, not a stored password. That improves security and means there is no native “forgot password” or password reset in that default experience, but you can still add email-password and reset flows using a solution like the one above.
When should you consider adding email-password login?
Email-password login is especially useful for:
- Customers who have existing passwords from old customer accounts and want to log in the same way.
- B2B stores where teams or multiple users may need shared or repeated access to the same account.
- Customers who cannot easily access their account email every time they log in to receive an OTP.
- Stores that want to provide multiple authentication options (email-password, OTP, SSO, etc.) to improve the customer login experience.
With a custom login solution, you keep password authentication and recovery while still using Shopify’s new customer account system.
