Yes. With the Shopify B2B solution, you can have a single login page that easily serves both B2B and retail (B2C) customers. The system automatically recognizes customer types and directs them to the right experience based on their account and company.
Shopify B2B Solution: LINK
Key Features & How It Works
1. Unified Login Experience
- One login page serves both B2B and retail customers
- No need for separate login pages or redirects for different types
- Integrated storefront login without any external redirects
- Consistent user interface and branding for all customers
2. Automatic Customer Type Detection
- The system identifies whether a user is a B2B or retail customer upon login
- B2B customers are recognized by their company assignment or email domain
- Retail customers are considered non-company-assigned users
- No manual setup needed for routing customer types
3. Multiple Authentication Methods
- Supports various login methods for both customer groups:
- Username and password logins
- Email or phone-based One-Time Password (OTP)
- Single Sign-On (SSO) for B2B using corporate identity providers
- Social login options for retail customers
- Customers can choose the best method for them
4. Automatic Company Assignment for B2B Customers
- When a B2B customer logs in, the system checks their email domain
- If the domain matches an approved company, the user is automatically assigned
- B2B customers are directed to company-specific content, pricing, and permissions
- Retail customers access the standard storefront without company limits
5. Content Access Based on Customer Type
- B2B customers see company-specific pricing, products, and collections
- Retail customers access public content and standard pricing
- Restricted B2B content is hidden from retail customers
- Whitelisted public pages are visible to both types
Benefits
- Simplified User Experience: One login page for all customers reduces confusion and improves use
- Streamlined Management: Admins manage both B2B and retail customers from one interface
- Flexible Authentication: Multiple login methods meet different customer preferences
- Consistent Branding: The unified login page keeps the store design and user experience consistent
- Reduced Development Time: No need to create and maintain separate login pages for different customer types
- Use Case Example
A Shopify Plus merchant selling to both businesses and individual consumers needed a unified login experience. With miniOrange’s solution, the merchant can:
- Provide a single login page for both B2B and retail customers
- Automatically detect customer type upon login (B2B vs retail)
- Route B2B customers to company-specific content and pricing
- Allow retail customers to access the standard storefront and pricing
- Support multiple authentication methods (SSO for B2B, social login for retail)
- Maintain separate access controls while using one unified login interface
